Where Football Passion Meets Technology Excellence
cuphelp.com was born from a simple truth: the people who understand football tournaments best are the ones who live and breathe them — coaches, organizers, referees, and players. Yet for too long, the software built to support them was designed by people who had never stood on a muddy sideline at 7 AM or felt the pressure of a bracket final running behind schedule.
Based in Stockholm, Sweden · Operated by Bromma Invest AB · In partnership with WeLoveFotball
Built by Football People, Engineered by Tech Experts
Our founding team brings together decades of hands-on tournament organization experience with enterprise-grade software engineering. We have personally managed youth cups with 200+ teams, negotiated venue contracts, chased down missing referee assignments, and handled the 2 AM emergency when the bracket needed rebuilding after a rain delay. That real-world experience is baked into every feature we ship.
On the technology side, our engineers have built platforms serving millions of users across fintech, healthtech, and sports analytics. We apply that expertise to ensure cuphelp.com is fast, secure, and reliable — because a tournament cannot pause for "scheduled maintenance" on match day.
This unique cooperation between football people and tech specialists is what makes cuphelp.com different. We do not build features because they sound impressive in a sales deck. We build them because an organizer in Gothenburg, a referee coordinator in Manchester, or a club secretary in Lisbon told us exactly what they needed.
Community-Driven
Shaped by real organizers
AI-Powered
Smart scheduling & analytics
Bank-Level Security
GDPR compliant & encrypted
Global Reach
Used across 25+ countries
Why Organizers Trust Us
CupHelp is built by people who organise football tournaments. Every feature exists because a real tournament needed it — shared pitches, multi-category age groups, minimum rest between matches, referees who can only cover part of the day.
The platform handles grassroots youth cups through to larger multi-day festivals: online registration and approvals, entry fees, automatic fixture generation, live score entry from a phone, public bracket pages and big-screen venue displays. Teams and parents get the same clear view of the day whether the event has 8 teams or 200.
Trustworthiness is the foundation of everything we do. We are GDPR compliant and process payments through Stripe, so card details never touch our servers. Support comes from people who understand that a problem on tournament morning cannot wait in a ticket queue.
Editorial & Corrections Policy
Every guide, comparison and how-to on cuphelp.com is written by a practising tournament organiser, reviewed by our editorial team, and updated at least twice a year. We publish this policy so readers — and search engines — can see exactly how our content is produced.
Who writes our content
Articles are authored by named experts with documented experience running real tournaments. Lead author Peter Lindvall is a Tournament Director with 18+ years organising youth football across Scandinavia, holds a UEFA C coaching licence, and is a regular contributor to Svensk Fotboll magazine. Contributing authors are listed on each article with role and background.
How we fact-check
- All regulatory and tournament-format claims are cross-checked against published UEFA, FIFA and SvFF documentation from the last 24 months.
- Pricing benchmarks are gathered from anonymised club secretaries running real tournaments — we never copy competitor pricing pages.
- Software comparisons are based on hands-on testing by the editorial team, not vendor-supplied feature lists.
- Every article is reviewed by a second editor before publication and on every major update.
How we handle corrections
If you spot an error, send us a message via the contact form. We acknowledge corrections within 5 working days and update the article with a dated note in the "About the author" panel when the correction materially changes the advice.
We do not accept paid placements in editorial guides. Sponsored content, if ever published, will be clearly labelled at the top of the article.
Update cadence
Every guide carries a "last updated" date. Pricing pages and software comparisons are reviewed quarterly; tournament-organisation playbooks are reviewed twice a year, in February and August.
Frequently Asked Questions
Everything you want to know about cuphelp.com and the team behind it.
What We're Building Next
We are continuously expanding what cuphelp.com can do for the football community. Upcoming developments include deeper referee marketplace integrations, AI-powered match commentary and highlights, expanded accommodation and travel booking partnerships, and multi-sport support for handball, floorball, and basketball tournaments.
Our vision is simple: every football tournament in the world, no matter the size, deserves professional-grade management tools. We are building toward that future — one feature, one tournament, one happy organizer at a time.